Ecuador EV Mobility Report

Ecuador’s EV market has grown faster than the regional average over the last two years, positioning the country as one of Latin America’s leaders. Past August, sales quadrupled compared with August 2025 and increased fourteenfold compared with August 2024, exceeding 2,800 units and reaching a 19.3% market share:

Following the trend seen in other small markets in the region, Ecuador prefers battery electric vehicles (BEVs) over plug-in hybrids (PHEVs, which in this case include extended-range electric vehicles, or EREVs). On average, BEVs accounted for two-thirds of electric vehicle sales throughout 2026, while PHEVs accounted for one-third. The BEV share increased slightly in August, reaching 71% of total EV sales:

Growth of electric vehicle sales in Ecuador is happening amidst a boom in the overall vehicle market. This means that total vehicle sales have increased more rapidly in absolute terms, and sales of combustion-powered vehicles (including non-plug-in hybrids) continue to grow. However, if the EV growth rate holds steady, by December we may see total combustion-powered vehicle sales fall below the level reached in the record year of 2023:

Ecuador’s electric vehicle market has benefited from the end of gasoline subsidies and the arrival of affordable electric vehicles, mostly from China but recently also from Europe (the Kia EV2). It remains to be seen whether growth will slow substantially next year or whether Ecuador will contend for leadership in our region’s transition to zero-emission mobility in 2027.